LOGLINE: Boxed inside an interrogation room, a silent negotiation unfolds, as a man is caught between a rock and a hard place. If only he had a nice refreshing beverage to help him think this through...
The Deal Sweetener is a one minute Spec Ad, built on visual storytelling. If an image is worth a thousand words, how much for a Coke?
BEHIND THE SCENES
The Deal Sweetener was inspired by commercials of time past like the Buenos Aires Film Festival Clown ad, and (ironically) the Pepsi Vending Machine ad, along with others of their kind, where visual storyrelling is used to send a powerful message in a short amount of time.
We brainstormed to come up with concepts that would sell the product and we landed on The Deal Sweetener concept. Here, we try and emphasize the power of something relatively small can have on a big situation. A single drop of water can cause a flood.
All of the sound was created later using an iPhone, layering Foley to build the atmosphere from scratch.
